Cognipal App
Cognipal is an android application which will give driver ratings based on the driving behavior.
The android application will analyze the vehicle parameters available in the can bus and use this to rate the driver, based on his driving behavior. Two different ratings viz., Rating and Eco-Driving Rating are given for a driver.
Platform: *Mobile *Tablet
Scope: *UX Research *UX/UI Design * Product Branding
Challenge
Cognipal is not about creating a game, but about learning from game design principles and applying
those insights to improve the app. By incorporating gamification, the app aims to motivate drivers to adopt better driving habits by showing them a clear path to mastery. The existing application was cluttered, and the real challenge was to redesign it to be more viable, effective, efficient, and satisfying for vehicle drivers.
Discover
During the discovery phase of Cognipal, the focus was on understanding how game design principles could be applied to motivate better driving behavior. Extensive research was conducted to identify key vehicle parameters from the CAN bus that influence driver ratings. User feedback highlighted the need for a more intuitive and engaging interface. This phase was crucial in setting the foundation for a viable, effective, and efficient application.
Define
In the Define phase of Cognipal, the project team translated insights from the discovery phase into clear objectives and requirements. Key features were outlined, including driver ratings, Eco-Driving scores, and vehicle health monitoring. User personas and journey maps were created to guide the design process. This phase established a solid blueprint for developing a user-centric and functional application.
Design
During the Design phase of Cognipal, the focus was on creating a user-friendly interface that incorporated gamification elements to engage drivers. Wireframes and prototypes were developed to visualize the app's features, such as driver ratings and vehicle health monitoring. Feedback from user testing was used to refine the design, ensuring it was intuitive and motivating. This phase aimed to create an effective and satisfying user experience.
Stakeholder Interviews
Conducting stakeholder interviews for a Cognipal app involves a targeted approach to understand the needs, expectations, and pain points of various stakeholders.
Building Persona
Creating personas for the Cognipal app involves understanding the different types of users who will interact with the app. Personas are fictional characters that represent the key traits, needs, and behaviors of your target audience.
Persona: Emma Walker
Profession: Marketing Manager
Age 42 years old
Place: UK, Bustling
Background:
Emma is a 42-year-old marketing manager living in a bustling urban area.
She leads a busy life, often juggling between work, social activities, and family commitments. Emma is passionate about sustainability and strives to integrate eco-friendly practices into her daily routine. She commutes to work by car, navigating through city traffic on a regular basis.
Goals and Motivations:
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Efficiency: Emma aims to optimize her daily commute, seeking ways to reduce travel time and minimize fuel consumption.
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Safety: Safety is paramount for Emma, especially when navigating through busy city streets. She is keen on improving her driving skills and ensuring the well-being of herself and others on the road.
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Sustainability: Emma is committed to reducing her environmental impact and seeks opportunities to adopt eco-friendly driving behaviors that contribute to a greener planet.
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Convenience: As a busy professional, Emma values convenience and seeks solutions that seamlessly integrate into her lifestyle, saving her time and effort.
Challenges:
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Traffic Congestion: Emma frequently encounters traffic congestion during her commute, leading to frustration and delays.
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Driving Habits: Emma is aware that her driving habits may not always align with eco-friendly practices, such as sudden acceleration or unnecessary idling.
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Vehicle Maintenance: Emma occasionally overlooks vehicle maintenance tasks due to her busy schedule, which could lead to potential issues if left unaddressed.
Expectations from Cognipal:
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Personalized Feedback: Emma expects Cognipal to provide personalized feedback on her driving behavior, highlighting areas for improvement and offering actionable insights.
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Gamification: Emma is drawn to gamified elements that motivate her to adopt eco-friendly driving habits and make her commute more enjoyable.
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Vehicle Health Monitoring: Emma relies on Cognipal to monitor her vehicle's health status and alert her to any maintenance needs or potential issues.
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User-Friendly Interface: Emma values a user-friendly interface that is intuitive to navigate, allowing her to access key features and information with ease.
Overall, Emma sees Cognipal as a valuable tool that empowers her to drive more efficiently, safely, and sustainably, ultimately enhancing her overall driving experience and contributing to a greener environment.
Information Architecture
Creating a high-fidelity (hi-fi) design for the Nissan extended warranty app involves adding detailed visual elements, interactions, and branding to the wireframes. The hi-fi design will give a clear, realistic representation of the final product.
User Profile
Cognipal's user profile feature allows users to personalize their experience within the app. Users can input and manage their personal information, including name, email, and preferences. It serves as a hub for accessing and updating account details, ensuring a tailored experience. The user profile feature enhances app usability and fosters a sense of ownership and customization for users.
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Wireframing
Cognipal's wireframe serves as a blueprint for the app's user interface design, outlining key features and functionalities. It visually depicts the layout of screens, navigation elements, and content placement within the app.
Mood Board
Cognipal's mood board design captures the app's visual and thematic essence, featuring elements like clean typography, eco-friendly color palettes, and user-centric layouts. It combines inspirational images, icons, and design patterns that reflect the app's focus on driving efficiency and sustainability. The mood board helps align the design team's vision and ensures consistency in the app's aesthetic. By setting a clear visual direction, it aids in creating an engaging and cohesive user experience.
High-Fidelity Design
Transitioning from wireframes to high-fidelity (hi-fi) design for the "Cognipal app" involves transforming the basic layout into a visually appealing and interactive interface. Wireframes establish the app’s structure and functional elements, ensuring logical user flows. In the hi-fi design phase, branding, colors, typography, and detailed UI components are incorporated, creating a polished and engaging user experience.
Design Outcome
The Cognipal Android app design ensures an intuitive interface for drivers to view their ratings and eco-driving scores effortlessly. It leverages CAN bus data to analyze driving behavior, presenting real-time insights and actionable feedback. The design prioritizes usability with clear visuals, interactive dashboards, and minimal navigation complexity. This encourages safe and eco-friendly driving habits, enhancing user engagement and road safety.